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The Internet is fast becoming the preferred mode of receiving information for most age groups, and VE PR is increasingly implementing various forms of online communications with clients.
As an example, we recently posted another three-minute video on YouTube.com because one of our national client’s target audiences is seventh through twelfth graders. We have data – even though most of us already know this – that shows tweens and teens go to YouTube.com on a regular basis to watch fun and interesting videos. If they like the video, they can post it on their Facebook account and invite their friends to watch it. It is one strategic, viral marketing method to reach and hopefully engage the client’s key audience.
The VE PR TV production team can help capture any interesting and visual story for clients to help them communicate their key messages. For more details, call or email us for a meeting at 301.581.7298 or laurav@vepublicrelations.com.
- Laura Van Eperen
Jacque Barlow, a Maryland native, has joined VE PR as marketing director. Jacque is uniquely familiar with the in’s and out’s of the DC area. If you know of someone who may benefit from VE PR’s public relations and marketing services, please feel free to refer them to Jacque at jbarlow@vepublicrelations.com or 301-581-7296.
Jacque Barlow (second from left) receives a warm welcome from the VE PR team (left to right) Allie Gebhardt, Laura Van Eperen, Natasha Braithwaite, and Jennifer Strohm
 In raising awareness about the world’s largest rocket contest, VE PR is helping middle and high-school students who are passionate about math and science launch their careers in the aerospace engineering field. VE PR will be on hand as the Aerospace Industries Association’s Team America Rocketry Challenge finals blast off on Saturday, May 17, in The Plains, Va., with 100 student teams of 7-12 graders competing from across the U.S. Visit www.rocketcontest.org for more information or details about attending the free event.
VE PR’s media campaign for the launch of enviroCAB, the world’s first carbon-negative taxi service in Arlington, Va., not only drew interest from local DC media including washingtonpost.com, ABC 7 and Channel 9, but also succeeded in reaching a national audience through appearances on CNBC, The Weather Channel, the Fox Business Network, and Voice of America, just to name a few. enviroCAB’s fleet of hybrid taxicabs and unique plan to offset emissions by purchasing clean air credits brings a unique green transportation option to the DC area at no extra cost. Visit www.envirotaxicab.com for more information or to schedule a ride.
Laura Van Eperen was honored to present alongside colleagues Timothy Dugan, esq., Ellen Bogage, Timothy Quinn, and Edward Papazian during a March seminar on Plat and Subdivision Law in Maryland. Land use professionals from around the state of Maryland learned how to navigate through complex plat and subdivision procedures to prevent costly mistakes. Dugan is a shareholder and chairman of the Zoning and Land Use Practice Group with Shulman, Rogers, Gandal, Pordy & Ecker, P.A. Bogage is principal of Ellen Bogage and Associates (EB&A). Quinn is a principal with the engineering firm, Rodgers Consulting, Inc. and Papazian is a recognized authority in transportation planning and traffic engineering with Kimley-Horn and Associates.
Laura’s next presentation will be speaking with Gaithersburg Germantown Chamber of Commerce members and guests on how to grow their businesses through PR and Marketing at the How to Grow Your Business Marketing Seminar and Expo on May 1 at the Gaithersburg Hilton. To register, visit www.ggchamber.org.
VE PR’s Jennifer Strohm supported The Arc of Montgomery County’s largest fundraiser of the year— “Beat the Odds” Monte Carlo and Casino Night in March. The Arc of Montgomery County has been supporting people with disabilities and their families since 1958.
Strohm volunteered her support with strategic public relations assistance and graphic design of the event’s materials including a logo, save the date card, invitation and response set, t-shirt and promotional poster, which were all colorfully branded with the Beat the Odds message. She also supported the organization with local media relations, including a live appearance on NewsChannel 8.
Along with achieving near fundraising records, the event also will be featured on The Food Network’s “Ace of Cakes” program. The coverage came as the result of a spinning roulette wheel cake donation from Charm City Bakery in Annapolis, which is the subject of the show.
The Rockville Scholarship Foundation annually supports local high schoolers in need of college assistance. VE PR believes it is vital to continue to provide assistance to these leaders of tomorrow and therefore supported the Foundation with the launch of a new Web site, local publicity outreach and in selecting the 2008 winners.
Stay tuned for the official announcement of the 2008 honorees. For more information or to support this important organization, please visit www.rockvillescholarshipfoundation.org.
VE PR’s Allie Gebhardt and Jacque Barlow (left to right) and Jennifer Strohm (not pictured) attend the opening of the Newseum in Washington, D.C. in April. The Newseum is a 250,000-square-foot museum of news that blends five centuries of news history with up-to-the-second news reporting. The museum is uniquely related to the work VE PR does every day for clients – working with journalists to report important news and information to consumers.
May 1 — How to Grow Your Business Marketing Seminar and Expo featuring a presentation by Laura Van Eperen. 7:30-10:30 a.m. Gaithersburg Hilton 620 Perry Highway, Gaithersburg, MD 20877. $25 GGCC members. $50 nonmembers.
May 27 — Rockville Economic Development Seminar: Writing a Business Plan - Focus on the Financial Section .with Bob Hoffmann, Vice President, EagleBank.
9 a.m.- 12 noon Rockville Regional Library, 21 Maryland Ave, Rockville. FREE.
June 6 — Succeeding with 8(a) and Federal Procurement. 7:45 - 11:30 a.m. Mid-Atlantic Hispanic Chamber of Commerce, OBA Building, 20300 Seneca Meadows Pkwy, 1st Floor, Germantown. $35 for MAHCC members, $45 for non-members.
June 24 — Rockville Economic Development Seminar: Writing a Business Plan.
9 a.m. – 12 noon. Rockville Regional Library, 21 Maryland Ave, Rockville. FREE.
July 9 — Rockville Economic Development Seminar: Writing a Business Plan.
9 a.m. – 12 noon. Rockville Regional Library, 21 Maryland Ave, Rockville. FREE.
Cutting Through the Clutter: We are bombarded with more information than ever in today’s world. Communication—whether it is written or spoken— has to be clear and simple. Don’t try to roll a handful of thoughts into one breath or paragraph. Break up your ideas so they will be easier to comprehend. Try using direct statements, so your audience can digest as they go instead of refiguring your point when they’re done.
For more communications tips, contact Laura Van Eperen at 301.581.7298 or laurav@vepublicrelations.com.
“The difference between the right word and the almost right word is the difference between lightening and the lightening bug.” – Mark Twain
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VE PR Welcomes New Marketing Director
enviroCAB 'Cleans the Air for the Same Fare' In Arlington as World's First Carbon-Negative Taxi Service
Rockville Scholarship Foundation
Opening D.C.'s Museum for News
